Advertising includes major national newspapers, local and national radio, network and cable television advertising campaigns, and direct marketing efforts, such as the Internet and social networking.

20162015201420132012
Net advertising spending (MM)$272.0$370.0$447.0$378.0$402.4
Net advertising spending growth-4.6%-17.2%18.3%-6.1%-7.4%
Net advertising spending % of total revenues2.5%2.6%2.8%3.4%3.8%