20172016201520142013
Net advertising spending (MM)$109.6$109.7$111.2$86.5$78.5
Net advertising spending growth-0.1%-1.3%28.5%10.2%37.1%
Net advertising spending % of total revenues6.1%5.9%6.1%5.6%5.6%

Notes:Advertising incorporates integrated campaigns across paid, earned and owned media channels, including digital, social, out-of-home (OOH) and print