20162015201420132012
Net advertising spending (MM)$109.7$111.2$86.5$78.5$57.3
Net advertising spending growth-1.3%28.5%10.2%37.1%73.0%
Net advertising spending % of total revenues5.9%6.1%5.6%5.6%4.2%

Notes:Advertising incorporates integrated campaigns across paid, earned and owned media channels, including digital, social, out-of-home (OOH) and print