Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers153,023153,152153,073151,240148,712
Facebook likes3,736,5953,717,2863,701,2713,697,1733,378,058
YouTube subscribers17,99617,98017,84417,52815,938
YouTube video views27,023,21726,975,04926,548,54426,264,17726,197,867
Pinterest followers61,29560,81160,03558,05455,398
Instagram followers876,444868,123855,461844,745825,071
Google+ followers5,5875,5973,9686,4116,287
LinkedIn followers34,96434,62434,37634,01433,550
Website visits762,107713,707653,630700,842946,981

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Deckers Outdoor, UGG Australia, Teva, Sanuk, MOZO Shoes, Ahnu Footwear and Tsubo Shoes