May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers106,963107,933106,959105,986105,938
Facebook likes3,156,0133,159,4113,150,6183,073,6893,057,561
YouTube subscribers9,0928,9648,8498,6088,555
YouTube video views20,314,00320,257,31820,212,56120,140,82619,696,034
Pinterest followers45,07444,04043,12139,91439,284
Instagram followers801,725782,088759,304682,410664,153
Google+ followers5,2435,2114,3134,1354,119
Website visits1,330,6385,227,25311,253,368435,217254,167

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb