Advertising includes print, television, database marketing, email, direct marketing, and other electronic communications such as online social networks.

20172016201520142013
Net advertising spending (MM)$29.0$28.9$25.6$26.2$27.5
Net advertising spending growth0.3%12.9%-2.3%-4.7%-4.8%
Net advertising spending % of total revenues3.0%3.0%2.8%3.0%3.3%