Advertising includes print, television, database marketing, email, direct marketing, and other electronic communications such as online social networks.

20182017201620152014
Net advertising spending (MM)$27.2$29.0$28.9$25.6$26.2
Net advertising spending growth-6.2%0.3%12.9%-2.3%-4.7%
Net advertising spending % of total revenues2.7%3.0%3.0%2.8%3.0%