Advertising includes print, television, database marketing, email, direct marketing, and other electronic communications such as online social networks.

20162015201420132012
Net advertising spending (MM)$28.9$25.6$26.2$27.5$28.9
Net advertising spending growth12.9%-2.3%-4.7%-4.8%2.8%
Net advertising spending % of total revenues3.0%2.8%3.0%3.3%3.6%