The majority of the advertising budget is devoted to print advertising, combined with word-of-mouth publicity, locations with good visibility, and efficient signage.

20172016201520142013
Net advertising spending (MM)$8.3$8.2$6.2$4.4$5.4
Net advertising spending growth1.2%32.3%40.9%-18.5%-1.8%
Net advertising spending % of total revenues0.4%0.4%0.3%0.3%0.3%