Advertising is primarily focused on the MY REWARD$ loyalty program, which offers customers points for purchasing fuel and merchandise towards gas discounts, free or discounted items or charity donations.

20152014201320122011
Net advertising spending (MM)$3.8$3.6$4.0$3.4$3.1
Net advertising spending growth5.6%-10.0%17.6%9.7%6.9%
Net advertising spending % of total revenues0.1%0.0%0.0%0.0%0.0%