Advertising
Advertising is primarily focused on the MY REWARD$ loyalty program, which offers customers points for purchasing fuel and merchandise towards gas discounts, free or discounted items or charity donations.
2015 | 2014 | 2013 | 2012 | 2011 | |
---|---|---|---|---|---|
Net advertising spending (MM) | $3.8 | $3.6 | $4.0 | $3.4 | $3.1 |
Net advertising spending growth | 5.6% | -10.0% | 17.6% | 9.7% | 6.9% |
Net advertising spending % of total revenues | 0.1% | 0.0% | 0.0% | 0.0% | 0.0% |