Advertising primarily consists of catalog distribution, email and text message communication, in-store graphics, the website and social media. The company has shifted its emphasis away from catalogs towards ecommerce advertising, and expects to increase the use of social networking platforms going forward.

20132012201120102009
Net advertising spending (MM)$4.1$1.3$1.1$1.0$0.9
Net advertising spending growth215.4%18.2%11.9%13.1%-4.9%
Net advertising spending % of total revenues1.4%0.4%0.4%0.4%0.4%