Advertising includes visual merchandising, public relations for product placement in editorial sections of fashion, lifestyle, shopping and travel publications, social media and consumer relationship management

20152014201320122011
Net advertising spending (MM)$9.4$11.1$11.7$9.1$8.2
Net advertising spending growth-15.3%-5.6%29.5%10.4%126.5%
Net advertising spending % of total revenues1.7%2.1%2.5%2.3%2.5%