May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers212,338205,300202,641201,411200,993
Facebook likes2,860,3772,778,6612,751,2152,713,2292,651,417
YouTube subscribers24,50122,55922,12521,29520,683
YouTube video views13,741,62511,655,19011,502,01210,160,1027,923,334
Pinterest followers30,41430,03329,95229,71029,589
Instagram followers513,133471,240463,397422,808412,200
Google+ followers11,53511,51311,49411,45811,449
LinkedIn followers30,86528,95027,57526,95126,584
Website visits5,805,2865,501,4539,447,3337,634,7364,608,464

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, Lids and Johnston & Murphy