Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers101,501101,202100,936100,703100,625
Facebook likes1,609,5941,593,5661,581,9281,572,6211,569,202
YouTube subscribers8,2098,0897,8187,6577,512
YouTube video views577,102519,654467,733423,3101,671,419
Pinterest followers11,85911,79211,72211,65011,622
Instagram followers181,401176,098170,671166,127164,049
Google+ followers9,0029,0118,97413,30113,280
LinkedIn followers7,3117,1767,0496,9246,768
Website visits2,108,5522,289,6852,183,0832,524,9334,519,996

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Journeys, Journeys Kidz, Shi by Journeys and Underground by Journeys