May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers107,253107,817107,337106,762106,808
Facebook likes1,671,8771,650,7311,638,0121,612,8581,606,672
YouTube subscribers16,02514,87314,54014,07413,796
YouTube video views2,207,5231,792,3401,670,1691,481,5111,386,562
Pinterest followers12,51712,40512,36112,21112,158
Instagram followers265,173253,372251,722222,078217,314
Google+ followers9,0339,0579,0609,0549,054
LinkedIn followers9,7518,7848,5868,3038,132
Website visits2,123,0432,553,0975,146,1313,557,1022,197,962

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Journeys, Journeys Kidz, Shi by Journeys and Underground by Journeys