20162015201420132012
Net advertising spending (MM)$189.8$180.8$158.5$144.8$126.9
Net advertising spending growth5.0%14.1%9.5%14.1%38.5%
Net advertising spending % of total revenues14.5%14.9%13.7%15.1%13.6%

Notes:Primarily consists of print, digital and broadcast advertisements