Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 42,763 | 42,570 | 42,497 | 41,986 | 41,206 |
| Facebook likes | 918,574 | 905,125 | 896,728 | 887,325 | 876,870 |
| YouTube subscribers | 10,017 | 9,806 | 9,591 | 9,384 | 9,123 |
| YouTube video views | 25,470,489 | 25,111,541 | 23,935,102 | 24,106,553 | 26,220,398 |
| Pinterest followers | 2,738 | 2,717 | 2,696 | 2,676 | 2,633 |
| Instagram followers | 12,257 | 11,788 | 11,436 | 11,115 | 10,565 |
| Google+ followers | 445 | 434 | 427 | 413 | 468 |
| LinkedIn followers | 8,590 | 8,486 | 8,384 | 8,256 | 8,131 |
| Website visits | 1,010,334 | 1,108,886 | 1,139,607 | 3,176,016 | 1,768,835 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb