Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 43,145 | 43,095 | 42,870 | 42,785 | 42,763 |
| Facebook likes | 973,813 | 965,794 | 938,815 | 928,451 | 918,574 |
| YouTube subscribers | 11,322 | 11,195 | 10,561 | 10,200 | 10,017 |
| YouTube video views | 32,153,541 | 30,665,841 | 28,974,569 | 26,599,712 | 25,470,489 |
| Pinterest followers | 2,804 | 2,797 | 2,763 | 2,747 | 2,738 |
| Instagram followers | 14,086 | 13,828 | 13,076 | 12,650 | 12,257 |
| Google+ followers | 453 | 452 | 450 | 447 | 445 |
| LinkedIn followers | 9,174 | 9,018 | 8,810 | 8,709 | 8,590 |
| Website visits | 1,516,036 | 2,081,400 | 1,522,100 | 1,687,759 | 1,501,663 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb