Digital
| Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | Dec 31, 2016 | |
|---|---|---|---|---|---|
| Twitter followers | 42,570 | 42,497 | 41,986 | 41,206 | 40,682 |
| Facebook likes | 905,125 | 896,728 | 887,325 | 876,870 | 862,863 |
| YouTube subscribers | 9,806 | 9,591 | 9,384 | 9,123 | 8,842 |
| YouTube video views | 25,111,541 | 23,935,102 | 24,106,553 | 26,220,398 | 24,935,578 |
| Pinterest followers | 2,717 | 2,696 | 2,676 | 2,633 | 2,611 |
| Instagram followers | 11,788 | 11,436 | 11,115 | 10,565 | 10,057 |
| Google+ followers | 434 | 427 | 413 | 468 | 453 |
| LinkedIn followers | 8,486 | 8,384 | 8,256 | 8,131 | 8,022 |
| Website visits | 1,108,886 | 1,139,607 | 3,176,016 | 1,768,835 | 2,474,739 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb