Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 43,654 | 44,431 | 44,479 | 43,571 | 43,418 |
| Facebook likes | 1,048,032 | 1,044,958 | 1,041,796 | 1,016,008 | 1,001,381 |
| YouTube subscribers | 12,886 | 12,712 | 12,605 | 12,016 | 11,777 |
| YouTube video views | 32,328,873 | 31,102,873 | 30,725,394 | 27,074,197 | 25,317,020 |
| Pinterest followers | 2,838 | 2,807 | 3,014 | 2,884 | 2,839 |
| Instagram followers | 19,788 | 19,381 | 18,881 | 15,980 | 15,023 |
| Google+ followers | 450 | 451 | 451 | 454 | 454 |
| LinkedIn followers | 10,270 | 10,133 | 10,046 | 9,504 | 9,393 |
| Website visits | 1,613,006 | 1,466,757 | 2,024,737 | 3,271,348 | 2,693,321 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb