The company considers the in-store experience (especially flagship stores) to be its primary marketing vehicle, as well as engaging customers through ecommerce, email and digital marketing (the internet, social media and mobile commerce).

20162015201420132012
Net advertising spending (MM)$110.1$80.7$84.6$68.1$59.0
Net advertising spending growth36.4%-4.6%24.2%15.4%26.4%
Net advertising spending % of total revenues3.3%2.3%2.3%1.7%1.3%