May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,573,8261,595,2621,600,7361,607,2121,611,053
Facebook likes21,516,36821,630,03521,635,12621,577,41021,566,876
YouTube subscribers56,84855,37455,22054,87754,740
YouTube video views17,654,27825,911,36222,394,95920,889,95422,339,874
Pinterest followers132,159130,833130,633129,785129,272
Instagram followers7,669,6207,754,2917,773,7997,725,8667,698,162
Google+ followers26,36626,46226,48826,53426,532
LinkedIn followers180,813170,219167,194161,551157,859
Website visits11,764,68512,744,07717,133,95116,011,07614,849,691

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Abercrombie & Fitch, abercrombie kids, Hollister and Gilly Hicks