Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers1,490,6381,566,6891,573,8261,595,2621,600,736
Facebook likes21,443,36621,487,49821,516,36821,630,03521,635,126
YouTube subscribers58,01557,30556,84855,37455,220
YouTube video views29,152,22321,734,70817,654,27825,911,36222,394,959
Pinterest followers133,450132,596132,159130,833130,633
Instagram followers7,717,3817,674,4077,669,6207,754,2917,773,799
Google+ followers26,31126,33526,36626,46226,488
LinkedIn followers185,969183,247180,813170,219167,194
Website visits13,934,52811,852,83711,764,68512,744,07717,133,951

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Abercrombie & Fitch, abercrombie kids, Hollister and Gilly Hicks