May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers16,47616,53416,51116,48816,509
Facebook likes660,410652,737651,716636,424634,286
YouTube subscribers53N/AN/AN/AN/A
YouTube video views318,295N/AN/AN/AN/A
Pinterest followers2,7532,7352,7362,7262,724
Instagram followers185,354186,326187,039186,748186,563
Google+ followers294294294297298
Website visitsN/AN/AN/A84,774150,011

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb