TTM20162015201420132012
Total revenues (MM)$18,686.0$18,686.0$19,204.0$19,023.0$19,031.0$19,279.0
Total revenue growth-2.7%-2.7%1.0%-0.0%-1.3%2.5%
Retail store sales (MM)$15,816.0$15,816.0$16,682.0$16,899.0$17,301.0$17,835.0
Retail store sales growth-5.2%-5.2%-1.3%-2.3%-3.0%0.2%
Ecommerce sales (MM)$2,870.0$2,870.0$2,522.0$2,124.0$1,730.0$1,444.0
Ecommerce sales growth13.8%13.8%18.7%22.8%19.8%42.7%
Ecommerce sales % of total revenue15.4%15.4%13.1%11.2%9.1%7.5%

Notes:Ecommerce includes sales originated online and shipped from ecommerce fulfillment centers, shipped our stores, picked up in stores, or shipped directly from third-party vendors to customers, and includes shipping and handling revenues;

Approximately 15% of annual sales occur during back-to-school season (August through September) and approximately 30% of sales occur during holiday season (November and December)