The company uses a multi-faceted marketing program which incorporates broadcast, print, email, banner, search, mobile, social and affiliate marketing. The company anticipates a continued shift from traditional print to broadcast and digital media.

20162015201420132012
Net advertising spending (MM)$141.5$137.3$135.6$128.3$129.3
Net advertising spending growth3.0%1.2%5.7%-0.8%-11.2%
Net advertising spending % of total revenues5.3%4.9%4.8%4.5%4.3%