20132012201120102009
Net advertising spending (MM)$11.7$12.2$11.4$11.9$12.0
Net advertising spending growth-4.1%7.0%-4.2%-1.2%-2.0%
Net advertising spending % of total revenues8.6%6.7%6.6%6.9%7.0%

Notes:Consists of catalog production & distribution costs