Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 10,170 | 10,211 | 10,291 | 10,338 | 10,403 |
| Facebook likes | 671,935 | 672,966 | 675,085 | 676,562 | 678,003 |
| YouTube subscribers | 82 | 82 | 82 | 82 | 81 |
| YouTube video views | 15,647 | 15,634 | 15,600 | 15,582 | 15,559 |
| Pinterest followers | 19,560 | 19,599 | 19,691 | 19,757 | 19,821 |
| Instagram followers | 231,251 | 232,782 | 236,735 | 239,454 | 241,789 |
| Google+ followers | 694 | 694 | 694 | 695 | 695 |
| LinkedIn followers | 6,622 | 6,623 | 6,630 | 6,632 | 6,642 |
| Website visits | 132,125 | 6,990 | 22,897 | 71,468 | 26,187 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb