Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 9,854 | 10,025 | 10,078 | 10,170 | 10,211 |
| Facebook likes | 662,409 | 668,580 | 669,661 | 671,935 | 672,966 |
| YouTube subscribers | 82 | 83 | 83 | 82 | 82 |
| YouTube video views | 15,735 | 15,689 | 15,678 | 15,647 | 15,634 |
| Pinterest followers | 19,134 | 19,371 | 19,444 | 19,560 | 19,599 |
| Instagram followers | 220,356 | 225,779 | 227,665 | 231,251 | 232,782 |
| Google+ followers | 689 | 695 | 694 | 694 | 694 |
| LinkedIn followers | 6,555 | 6,598 | 6,607 | 6,622 | 6,623 |
| Website visits | N/A | N/A | N/A | 132,125 | 6,990 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb