20162015201420132012
Net advertising spending (MM)$717.0$679.0$648.0$587.0$553.0
Net advertising spending growth5.6%4.8%10.4%6.1%3.9%
Net advertising spending % of total revenues0.6%0.6%0.6%0.6%0.6%

Notes:The company does not record vendor allowances for co-operative advertising as a reduction of advertising expense