Advertising includes national print advertising in pregnancy-targeted publications such as Fit Pregnancy, New Parent and American Baby, digital advertising, e-mail marketing, impactful in-store signage and visual presentations, publicity, celebrity outreach and social media.

20152014201320122011
Net advertising spending (MM)$15.9$18.2$17.0$13.9$11.7
Net advertising spending growth-12.7%7.1%22.4%18.5%-3.6%
Net advertising spending % of total revenues3.2%3.5%3.1%2.6%2.1%