Advertising includes national print advertising in pregnancy-targeted publications such as Fit Pregnancy, New Parent and American Baby, digital advertising, e-mail marketing, impactful in-store signage and visual presentations, publicity, celebrity outreach and social media.

20172016201520142013
Net advertising spending (MM)$15.6$12.9$15.9$18.2$17.0
Net advertising spending growth20.9%-18.9%-12.7%7.1%22.4%
Net advertising spending % of total revenues3.8%3.0%3.2%3.5%3.1%