Advertising includes national print advertising in pregnancy-targeted publications such as Fit Pregnancy, New Parent and American Baby, digital advertising, e-mail marketing, impactful in-store signage and visual presentations, publicity, celebrity outreach and social media.

20162015201420132012
Net advertising spending (MM)$12.9$15.9$18.2$17.0$13.9
Net advertising spending growth-18.9%-12.7%7.1%22.4%18.5%
Net advertising spending % of total revenues3.0%3.2%3.5%3.1%2.6%