Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017
Twitter followers11,51111,42511,33511,21911,044
Facebook likes209,508203,967198,117189,672183,064
YouTube subscribers78888
YouTube video views1,5421,5411,5351,5331,532
Pinterest followers9,2309,1209,0388,8487,735
Instagram followers148,033146,134142,362139,146135,312
LinkedIn followers8,5888,5468,4888,4308,366
Website visits554,271685,930838,509859,191814,383

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod