Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers12,51612,47512,40712,04612,015
Facebook likes291,332285,529282,699262,739256,908
YouTube subscribers77777
YouTube video views1,5581,5581,5571,5521,551
Pinterest followers10,87610,69510,52910,0029,860
Instagram followers178,317176,661176,129163,442160,648
LinkedIn followers9,2629,2129,1698,9578,894
Website visits829,527784,531818,625737,468864,639

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod