Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers11,60511,51111,42511,33511,219
Facebook likes216,914209,508203,967198,117189,672
YouTube subscribers77888
YouTube video views1,5451,5421,5411,5351,533
Pinterest followers9,3529,2309,1209,0388,848
Instagram followers149,696148,033146,134142,362139,146
LinkedIn followers8,6298,5888,5468,4888,430
Website visits504,044554,271685,930838,509859,191

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod