May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers12,40712,04612,01511,85311,779
Facebook likes282,699262,739256,908244,001235,181
YouTube subscribers77777
YouTube video views1,5571,5521,5511,5471,547
Pinterest followers10,52910,0029,8609,6929,600
Instagram followers176,129163,442160,648156,367154,134
LinkedIn followers9,1698,9578,8948,7738,715
Website visits818,625737,468864,639800,097881,730

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod