Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 11,853 | 11,779 | 11,605 | 11,511 | 11,425 |
| Facebook likes | 244,001 | 235,181 | 216,914 | 209,508 | 203,967 |
| YouTube subscribers | 7 | 7 | 7 | 7 | 8 |
| YouTube video views | 1,547 | 1,547 | 1,545 | 1,542 | 1,541 |
| Pinterest followers | 9,692 | 9,600 | 9,352 | 9,230 | 9,120 |
| Instagram followers | 156,367 | 154,134 | 149,696 | 148,033 | 146,134 |
| LinkedIn followers | 8,773 | 8,715 | 8,629 | 8,588 | 8,546 |
| Website visits | 800,097 | 881,730 | 850,504 | 897,476 | 1,102,060 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod