Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers11,33511,21911,04410,89110,716
Facebook likes198,117189,672183,064177,931170,007
YouTube subscribers88888
YouTube video views1,5351,5331,5321,5311,530
Pinterest followers9,0388,8487,7357,7047,597
Instagram followers142,362139,146135,312133,013130,157
LinkedIn followers8,4888,4308,3668,3198,242
Website visits838,509859,191814,383880,037793,692

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod