Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 12,516 | 12,475 | 12,407 | 12,046 | 12,015 |
| Facebook likes | 291,332 | 285,529 | 282,699 | 262,739 | 256,908 |
| YouTube subscribers | 7 | 7 | 7 | 7 | 7 |
| YouTube video views | 1,558 | 1,558 | 1,557 | 1,552 | 1,551 |
| Pinterest followers | 10,876 | 10,695 | 10,529 | 10,002 | 9,860 |
| Instagram followers | 178,317 | 176,661 | 176,129 | 163,442 | 160,648 |
| LinkedIn followers | 9,262 | 9,212 | 9,169 | 8,957 | 8,894 |
| Website visits | 829,527 | 784,531 | 818,625 | 737,468 | 864,639 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod