Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers11,85311,77911,60511,51111,425
Facebook likes244,001235,181216,914209,508203,967
YouTube subscribers77778
YouTube video views1,5471,5471,5451,5421,541
Pinterest followers9,6929,6009,3529,2309,120
Instagram followers156,367154,134149,696148,033146,134
LinkedIn followers8,7738,7158,6298,5888,546
Website visits800,097881,730850,504897,4761,102,060

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod