Digital
| Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 11,605 | 11,511 | 11,425 | 11,335 | 11,219 |
| Facebook likes | 216,914 | 209,508 | 203,967 | 198,117 | 189,672 |
| YouTube subscribers | 7 | 7 | 8 | 8 | 8 |
| YouTube video views | 1,545 | 1,542 | 1,541 | 1,535 | 1,533 |
| Pinterest followers | 9,352 | 9,230 | 9,120 | 9,038 | 8,848 |
| Instagram followers | 149,696 | 148,033 | 146,134 | 142,362 | 139,146 |
| LinkedIn followers | 8,629 | 8,588 | 8,546 | 8,488 | 8,430 |
| Website visits | 504,044 | 554,271 | 685,930 | 838,509 | 859,191 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Destination Maternity, Motherhood Maternity and A Pea in the Pod