Advertising includes print media, outdoor, digital, social media, the internet, product placement and public relations.

20172016201520142013
Net advertising spending (MM)$89.5$81.9$71.5$62.3$54.1
Net advertising spending growth9.3%14.5%14.8%15.2%23.5%
Net advertising spending % of total revenues3.8%3.5%3.4%3.6%3.9%