Advertising includes print media, outdoor, digital, social media, the internet, product placement and public relations.

20182017201620152014
Net advertising spending (MM)$104.8$89.5$81.9$71.5$62.3
Net advertising spending growth17.1%9.3%14.5%14.8%15.2%
Net advertising spending % of total revenues3.7%3.8%3.5%3.4%3.6%