In 2013, approximately 43% of the advertising budget was directed to television, radio, digital, and print media (including inserts, direct mail and newspaper advertising), and outdoor advertising accounted for the balance. In 2014, the company will begin focusing on national cable television, and social media is becoming an increasingly important part of the digital marketing efforts.

20172016201520142013
Net advertising spending (MM)$40.1$42.9$42.1$41.6$37.6
Net advertising spending growth-6.5%1.9%1.2%10.6%0.5%
Net advertising spending % of total revenues3.9%4.3%4.3%4.4%4.2%