20172016201520142013
Gross advertising spending (MM)$104.5$89.8$85.5$92.6$82.6
Gross advertising spending growth16.4%5.0%-7.7%12.1%7.7%
Vendor allowances (MM)$15.3$15.7$16.0$15.9$15.4
Vendor allowances growth-2.5%-1.9%0.6%3.2%6.9%
Net advertising spending (MM)$89.2$74.1$69.5$76.7$67.2
Net advertising spending growth20.4%6.6%-9.4%14.1%7.9%
Net advertising spending % of total revenues3.6%2.9%2.6%2.9%2.6%

Notes:Vendor allowances represents fees collected from franchisees for administering national advertising funds