20162015201420132012
Gross advertising spending (MM)$89.8$85.5$92.6$82.6$76.7
Gross advertising spending growth5.0%-7.7%12.1%7.7%17.8%
Vendor allowances (MM)$15.7$16.0$15.9$15.4$14.4
Vendor allowances growth-1.9%0.6%3.2%6.9%18.0%
Net advertising spending (MM)$74.1$69.5$76.7$67.2$62.3
Net advertising spending growth6.6%-9.4%14.1%7.9%17.8%
Net advertising spending % of total revenues2.9%2.6%2.9%2.6%2.6%

Notes:Vendor allowances represents fees collected from franchisees for administering national advertising funds