May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers250,280250,725250,882251,015251,107
Facebook likes1,706,7871,675,0861,666,8301,660,1711,655,595
YouTube subscribers19,52717,96117,61217,11516,911
YouTube video views20,349,15819,041,15018,854,44018,789,98518,755,837
Pinterest followers19,64519,42219,37019,31019,294
Instagram followers255,696234,501228,537220,070215,439
Google+ followers1,0901,0701,0631,0521,042
LinkedIn followers36,46833,86232,78532,14731,762
Website visits7,371,5238,226,1488,166,8928,953,2748,021,861

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from GNC and LuckyVitamin