Advertising includes a wide variety of strategies including online campaigns, such as advertising through keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon websites, portals, banners, e-mail, direct mail and viral and social media campaigns, as well as brand advertising through television, radio, and print ads.

20172016201520142013
Net advertising spending (MM)$164.6$135.1$115.0$99.6$82.1
Net advertising spending growth21.8%17.5%15.5%21.3%47.7%
Net advertising spending % of total revenues9.4%7.5%6.9%6.7%6.3%