Advertising includes a wide variety of strategies including online campaigns, such as advertising through keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon websites, portals, banners, e-mail, direct mail and viral and social media campaigns, as well as brand advertising through television, radio, and print ads.

20162015201420132012
Net advertising spending (MM)$135.1$115.0$99.6$82.1$55.6
Net advertising spending growth17.5%15.5%21.3%47.7%5.9%
Net advertising spending % of total revenues7.5%6.9%6.7%6.3%5.1%