Advertising includes a variety of national digital, broadcast, and print media outlets, as well as social media; sponsoring combines, camps, clinics and other events for many sports at regional sites across the country; and outfitting agreements, professional and collegiate sponsorships, individual athlete agreements and by providing and selling products directly to team equipment managers and to individual athletes.

20162015201420132012
Net advertising spending (MM)$477.5$417.8$333.0$246.5$205.4
Net advertising spending growth14.3%25.5%35.1%20.0%22.3%
Net advertising spending % of total revenues9.9%10.5%10.8%10.6%11.2%