Advertising includes direct mail and digital marketing, which includes email, search, banner ads and affiliate sites, as well as television and radio.

20162015201420132012
Net advertising spending (MM)$18.2$23.6$26.0$27.8$18.5
Net advertising spending growth-22.9%-9.2%-6.5%50.3%-5.6%
Net advertising spending % of total revenues4.0%5.3%6.3%7.2%4.6%