Advertising includes direct mail and digital marketing, which includes email, search, banner ads and affiliate sites, as well as television and radio.

20172016201520142013
Net advertising spending (MM)$29.5$18.2$23.6$26.0$27.8
Net advertising spending growth62.1%-22.9%-9.2%-6.5%50.3%
Net advertising spending % of total revenues6.3%4.0%5.3%6.3%7.2%