As of Aug 4, 2018, the company operated 3,076 stores, with 1,199 Victoria’s Secret and PINK stores (1,120 in the US, 45 in Canada, 24 in the UK and 10 in China), 1,703 Bath & Body Works stores (1,601 in the US and 102 in Canada), 123 La Senza stores, 23 Henri Bendel stores and 28 Victoria's Secret Beauty & Accessories stores, as well as 830 franchised stores in more than 80 countries worldwide.

During fiscal 2017, the company opened 66 new stores and closed 65 stores. In the first six months of fiscal 2018, the company opened 58 stores and closed 40 stores. The company expects to open approximately 100 new company-owned stores in 2018, primarily in Canada and the US.

All stores are leased and generally have an initial term of 10 years, and expire at various dates between 2018 and 2032.

Stores are located primarily in shopping malls, lifestyle centers and street locations. Selling space represents approximately 80% of overall square footage per store.

Store growth-0.0%-0.4%2.3%1.2%1.6%1.6%
Total gross square feet (M)15,94315,80915,49514,87814,41813,961
Total gross square feet growth1.7%1.6%4.2%3.2%3.3%2.9%
Avg store gross sq ft5,2005,2005,0005,0004,9004,800
Avg store gross sq ft growth1.7%1.9%1.8%2.0%1.7%1.3%