Advertising
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $325.0 | $414.0 | $436.0 | $452.0 | $460.0 |
| Net advertising spending growth | -21.5% | -5.0% | -3.5% | -1.7% | -3.0% |
| Net advertising spending % of total revenues | 2.6% | 3.4% | 3.8% | 4.2% | 4.4% |
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $325.0 | $414.0 | $436.0 | $452.0 | $460.0 |
| Net advertising spending growth | -21.5% | -5.0% | -3.5% | -1.7% | -3.0% |
| Net advertising spending % of total revenues | 2.6% | 3.4% | 3.8% | 4.2% | 4.4% |