May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers12,982,91112,928,45312,911,40112,683,81912,618,974
Facebook likes54,287,43253,974,26053,816,89152,994,88052,845,224
YouTube subscribers1,572,4791,533,2251,515,8201,431,5071,402,894
YouTube video views273,099,915322,679,605319,296,573301,274,417292,511,953
Pinterest followers765,986740,523736,466724,554720,711
Instagram followers72,021,55470,552,24570,125,61168,753,82868,428,553
Google+ followers433,876436,087436,443437,098437,378
LinkedIn followers375,786348,135342,515333,847329,686
Website visits28,091,13237,584,13862,275,01532,021,95733,800,537

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Victoria's Secret, PINK, Bath & Body Works, Henri Bendel and La Senza