May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,045,6161,057,0211,058,8901,054,8111,054,239
Facebook likes14,475,57114,470,98414,422,62314,299,63214,280,108
YouTube subscribers59,48458,12657,76756,42756,129
YouTube video views7,240,6937,190,9227,172,0436,023,6786,015,056
Pinterest followers135,035135,299135,234134,816134,683
Instagram followers8,073,9447,888,8287,816,2807,575,7107,521,615
LinkedIn followers45,46343,04741,87741,00740,546
Website visits523,557496,388417,693230,986313,422

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb