Advertising includes traditional media such as print, catalogs and other correspondence with customers, as well as moving media and trade show initiatives. The company has increased its focus on digital initiatives including email, Internet and social media advertising.

20172016201520142013
Net advertising spending (MM)$45.7$42.6$34.5$32.2$29.0
Net advertising spending growth7.3%23.5%7.1%11.0%5.1%
Net advertising spending % of total revenues4.2%4.2%3.6%3.5%3.4%