Advertising includes traditional media such as print, catalogs and other correspondence with customers, as well as moving media and trade show initiatives. The company has increased its focus on digital initiatives including email, Internet and social media advertising.

20162015201420132012
Net advertising spending (MM)$42.6$34.5$32.2$29.0$27.6
Net advertising spending growth23.5%7.1%11.0%5.1%16.5%
Net advertising spending % of total revenues4.2%3.6%3.5%3.4%3.2%