Advertising includes national television, print, digital marketing and social networking, in-store advertisements, cinema, billboards, radio and direct mail.

20162015201420132012
Gross advertising spending (MM)$78.8$78.4$89.8$90.0$90.1
Gross advertising spending growth0.5%-6.2%-0.2%-0.1%-7.2%
Vendor allowances (MM)$4.1$6.5$6.2$7.8$7.1
Vendor allowances growth-36.9%4.8%-20.5%9.9%12.7%
Net advertising spending (MM)$74.7$71.9$83.6$82.2$83.0
Net advertising spending growth3.9%-7.1%1.7%-1.0%-8.6%
Net advertising spending % of total revenues2.9%2.8%3.3%3.3%3.3%