Advertising includes national television, print, digital marketing and social networking, in-store advertisements, cinema, billboards, radio and direct mail.

20172016201520142013
Gross advertising spending (MM)$83.6$78.8$78.4$89.8$90.0
Gross advertising spending growth6.1%0.5%-6.2%-0.2%-0.1%
Vendor allowances (MM)$4.8$4.1$6.5$6.2$7.8
Vendor allowances growth17.1%-36.9%4.8%-20.5%9.9%
Net advertising spending (MM)$78.8$74.7$71.9$83.6$82.2
Net advertising spending growth5.5%3.9%-7.1%1.7%-1.0%
Net advertising spending % of total revenues2.8%2.9%2.8%3.3%3.3%