Advertising includes national television, print, digital marketing and social networking, in-store advertisements, cinema, billboards, radio and direct mail.

20152014201320122011
Gross advertising spending (MM)$78.4$89.8$90.0$90.1$97.1
Gross advertising spending growth-6.2%-0.2%-0.1%-7.2%-3.7%
Vendor allowances (MM)$6.5$6.2$7.8$7.1$6.3
Vendor allowances growth4.8%-20.5%9.9%12.7%-33.0%
Net advertising spending (MM)$71.9$83.6$82.2$83.0$90.8
Net advertising spending growth-7.1%1.7%-1.0%-8.6%-0.7%
Net advertising spending % of total revenues2.8%3.3%3.3%3.3%3.7%