Advertising is primarily focused on print advertising in national and international contemporary fashion/beauty, lifestyle and celebrity publications. In recent years, the company has expanded digital platforms including leading fashion and beauty websites, Facebook, Twitter and global search engines, as well as smartphone apps.

20172016201520142013
Net advertising spending (MM)$37.1$31.6$40.0$45.0$59.1
Net advertising spending growth17.4%-21.0%-11.1%-23.9%44.1%
Net advertising spending % of total revenues1.7%1.4%1.7%1.8%2.2%