Advertising
Advertising is primarily focused on print advertising in national and international contemporary fashion/beauty, lifestyle and celebrity publications. In recent years, the company has expanded digital platforms including leading fashion and beauty websites, Facebook, Twitter and global search engines, as well as smartphone apps.
| 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $36.3 | $37.1 | $31.6 | $40.0 | $45.0 |
| Net advertising spending growth | -2.2% | 17.4% | -21.0% | -11.1% | -23.9% |
| Net advertising spending % of total revenues | 1.5% | 1.7% | 1.4% | 1.7% | 1.8% |