Advertising includes radio, outdoor, direct marketing and digital media, supported by in-store and event signage as well as mobile and social media, and finally event marketing.

20152014201320122011
Net advertising spending (MM)$108.8$96.5$69.1$83.9$77.8
Net advertising spending growth12.8%39.6%-17.6%7.8%4.9%
Net advertising spending % of total revenues1.1%1.0%1.1%1.4%1.3%