Advertising includes radio, outdoor, direct marketing and digital media, supported by in-store and event signage as well as mobile and social media, and finally event marketing.

20172016201520142013
Net advertising spending (MM)$102.8$97.0$108.8$96.5$69.1
Net advertising spending growth6.0%-10.9%12.8%39.6%-17.6%
Net advertising spending % of total revenues1.1%1.0%1.1%1.0%1.1%