Advertising includes radio, outdoor, direct marketing and digital media, supported by in-store and event signage as well as mobile and social media, and finally event marketing.

20162015201420132012
Net advertising spending (MM)$97.0$108.8$96.5$69.1$83.9
Net advertising spending growth-10.9%12.8%39.6%-17.6%7.8%
Net advertising spending % of total revenues1.0%1.1%1.0%1.1%1.4%