Advertising primarily includes: seasonal image and promotional signage presented in store window displays and on merchandising presentations; promotions such as sweepstakes, gift with purchase offers, and special events; and seasonal image guides distributed in stores, at special events, and in new markets.

20172016201520142013
Net advertising spending (MM)$18.1$16.2$13.3$12.0$11.1
Net advertising spending growth11.7%22.1%10.1%8.6%8.6%
Net advertising spending % of total revenues2.0%1.7%1.2%1.0%1.0%