Advertising primarily includes: seasonal image and promotional signage presented in store window displays and on merchandising presentations; promotions such as sweepstakes, gift with purchase offers, and special events; and seasonal image guides distributed in stores, at special events, and in new markets.

20162015201420132012
Net advertising spending (MM)$16.2$13.3$12.0$11.1$10.2
Net advertising spending growth22.1%10.1%8.6%8.6%15.2%
Net advertising spending % of total revenues1.7%1.2%1.0%1.0%0.9%