May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers426,830402,469403,049403,485403,686
Facebook likes5,955,8745,745,5645,725,7395,411,0365,375,975
YouTube subscribers25,96424,01323,80922,28121,917
YouTube video views38,154,10935,826,41835,659,92830,016,51429,769,338
Pinterest followers17,62918,18818,07517,72117,577
Instagram followers370,691349,050345,518325,473307,195
Google+ followers10,58610,57210,55610,47610,447
LinkedIn followers93,75389,17487,87085,89784,913
Website visits17,484,15217,569,08531,484,40622,603,39017,217,675

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Dick's Sporting Goods and Golf Galaxy