May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers406,550382,296382,862383,304383,521
Facebook likes5,574,6445,379,5485,359,9115,293,8565,259,310
YouTube subscribers24,97223,10922,90621,38021,023
YouTube video views36,436,87234,508,11134,348,30628,719,97828,483,503
Pinterest followers16,01616,72316,61516,27616,141
Instagram followers339,216322,736319,869300,758298,015
Google+ followers8,8958,8348,8228,7458,720
LinkedIn followers88,43883,98882,72180,80579,866
Website visits16,341,62316,935,80230,472,25721,942,78816,330,891

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb