Advertising primarily focuses on stressing its value proposition to its rewards program members with fuel, pharmacy and in-store savings, as well as digital coupons.

20172016201520142013
Net advertising spending (MM)$43.4$46.6$47.7$41.1$15.3
Net advertising spending growth-6.9%-2.3%16.1%168.6%12.5%
Net advertising spending % of total revenues0.5%0.6%0.6%0.5%0.5%