Advertising primarily consists of websites, mobile applications, catalogs, email campaigns, social media and blogs, as well as special event promotions and public relations activities.

20172016201520142013
Net advertising spending (MM)$127.2$114.1$103.9$91.6$81.9
Net advertising spending growth11.4%9.8%13.4%11.8%14.3%
Net advertising spending % of total revenues3.6%3.3%3.1%3.0%2.9%