Advertising primarily consists of websites, mobile applications, catalogs, email campaigns, social media and blogs, as well as special event promotions and public relations activities.

20162015201420132012
Net advertising spending (MM)$114.1$103.9$91.6$81.9$71.7
Net advertising spending growth9.8%13.4%11.8%14.3%22.9%
Net advertising spending % of total revenues3.3%3.1%3.0%2.9%2.9%