May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,930,4451,940,1421,942,6571,938,6001,938,776
Facebook likes5,337,9375,304,5705,287,8935,259,7495,248,433
YouTube subscribers124,439118,373113,831109,516108,266
YouTube video views35,692,92728,698,67627,808,41427,007,79526,588,607
Pinterest followers2,275,9652,193,4422,176,3672,144,5442,133,817
Instagram followers15,408,11915,048,36414,937,98714,683,61214,544,451
Google+ followers1,954,1041,960,6941,962,0401,964,1911,965,233
LinkedIn followers355,294320,083316,076309,064295,439
Website visits27,861,22026,648,99932,938,14628,520,72230,215,561

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Urban Outfitters, Anthropologie, Free People, BHLDN and Terrain