Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers1,845,7721,928,4091,930,4451,940,1421,942,657
Facebook likes5,354,0195,346,1795,337,9375,304,5705,287,893
YouTube subscribers127,089125,290124,439118,373113,831
YouTube video views36,404,50635,854,63035,692,92728,698,67627,808,414
Pinterest followers2,398,3842,308,4752,275,9652,193,4422,176,367
Instagram followers15,641,14415,493,00515,408,11915,048,36414,937,987
Google+ followers1,951,4521,953,1261,954,1041,960,6941,962,040
LinkedIn followers367,260360,930355,294320,083316,076
Website visits28,116,13126,250,04827,861,22026,648,99932,938,146

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Urban Outfitters, Anthropologie, Free People, BHLDN and Terrain