Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers1,938,6001,938,7761,935,7311,934,0481,934,027
Facebook likes5,259,7495,248,4335,222,0955,207,6515,192,841
YouTube subscribers109,516108,266105,062103,721102,619
YouTube video views27,007,79526,588,60725,594,37624,633,27524,174,246
Pinterest followers2,144,5442,133,8172,105,7902,094,6332,084,335
Instagram followers14,683,61214,544,45114,231,13114,098,01213,943,906
Google+ followers1,964,1911,965,2331,968,3011,969,9371,971,061
LinkedIn followers309,064295,439298,588295,745292,672
Website visits28,520,72230,215,56134,421,41432,385,36433,200,914

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Urban Outfitters, Anthropologie, Free People, BHLDN and Terrain