May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers10,58910,61410,61310,55910,552
Facebook likes48,69648,38948,26347,80547,568
Pinterest followers62,63361,19760,69959,81859,487
Instagram followers144,796137,458135,081129,891128,056
LinkedIn followers3,9533,8413,8233,7723,741
Website visits330,013346,016951,969276,509451,577

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb