Advertising includes print, social media, in-store elements, events, online including internet portals, search engines and the website, as well as showcasing unique brands and selective music influences at the summer pop-up store in SoHo in Manhattan, NY.

20142013201220112010
Net advertising spending (MM)$13.0$12.0$14.0$14.0$13.0
Net advertising spending growth8.3%-14.3%0.0%7.7%8.3%
Net advertising spending % of total revenues1.6%1.5%1.8%1.8%1.7%