May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers42,37542,28142,30542,16642,107
Facebook likes1,498,8931,477,1741,467,6361,437,1451,424,184
YouTube subscribers503479475446442
YouTube video views998,574994,622993,507868,138867,379
Pinterest followers38,95737,45937,07036,30735,996
Instagram followers619,963549,781534,301496,470477,782
Google+ followers5,0465,0705,0675,0535,047
LinkedIn followers24,75323,74023,50522,38021,472
Website visits2,698,0173,581,8334,276,4023,156,1883,863,366

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Gymboree, Janie & Jack and Crazy 8