20142013201220112010
Gross advertising spending (MM)$8.3$9.1$8.2$6.5$7.7
Gross advertising spending growth-8.8%11.0%26.2%-15.6%-45.0%
Vendor allowances (MM)$1.9$2.5$2.9$2.0$3.4
Vendor allowances growth-24.0%-13.8%45.0%-41.2%-17.1%
Net advertising spending (MM)$6.4$6.6$5.3$4.5$4.3
Net advertising spending growth-3.0%24.5%17.8%4.7%-56.6%
Net advertising spending % of total revenues1.9%1.8%1.5%1.2%1.2%

Notes:Advertising includes email, the internet, special events, direct mail, radio and magazines