As of Sep 30, 2017, the company operated 353 stores consisting of: 292 stores in the US, Canada, and Puerto Rico; 60 stores in the UK, Ireland and Denmark; 1 store in China; in addition to 90 franchised stores in 11 countries internationally under the Build-A-Bear Workshop brand.

In fiscal 2016, the company opened 16 and closed 14 stores in North America, opened 22 and closed 18 stores in Europe, and opened 1 store in China. During the first nine months of fiscal 2017, the company opened 7 net stores in North America. The company expects to end fiscal 2016 with 356 to 366 stores and 102 international franchised stores.

All stores are leased. North America mall-based stores generally range in size from 2,000 to 4,000 gross square feet and average approximately 2,700 square feet, while tourist location stores currently range up to 7,000 square feet. UK stores range in size from 800 to 2,300 selling square feet and average approximately 1,400 selling square feet.

Store growth6.7%5.2%1.5%0.3%-8.0%-1.4%
Total gross square feet (M)822852821826838920
Total gross square feet growth-1.3%3.9%-0.6%-1.4%-8.9%-2.9%
Avg store gross sq ft2,3002,5002,5002,5002,6002,600
Avg store gross sq ft growth-7.5%-1.2%-2.1%-1.7%-1.0%-1.5%