As of May 5, 2018, the company operated 352 stores consisting of: 294 stores in the US, Canada, and Puerto Rico; 57 stores in the UK, Ireland and Denmark; 1 store in China; in addition to 96 franchised stores in 11 countries internationally under the Build-A-Bear Workshop brand.

In fiscal 2017, the company opened 39 and closed 23 stores in North America, and opened 2 and closed 3 stores in Europe. During the first quarter of fiscal 2018, the company closed 2 net stores.

All stores are leased. North America mall-based stores generally range in size from 2,000 to 4,000 gross square feet and average approximately 2,400 square feet, while tourist location stores currently range up to 7,000 square feet. UK stores range in size from 800 to 2,300 selling square feet and average approximately 1,400 selling square feet.

Store growth4.8%4.3%5.2%1.5%0.3%-8.0%
Total gross square feet (M)811831852821826838
Total gross square feet growth-2.7%-2.5%3.9%-0.6%-1.4%-8.9%
Avg store gross sq ft2,3002,3002,5002,5002,5002,600
Avg store gross sq ft growth-7.1%-6.5%-1.2%-2.1%-1.7%-1.0%