Advertising primarily includes national television advertising, direct mail, email and social media.

20172016201520142013
Net advertising spending (MM)$19.0$20.7$25.3$25.8$23.7
Net advertising spending growth-8.2%-18.2%-1.9%8.9%3.0%
Net advertising spending % of total revenues5.3%5.7%6.7%6.6%6.3%